1. In a changing and ...... unstructured business environment, creativity and innovation are being ...... demanded of executives.





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MCQ-> Read the passage and answer the questions that follow: Passage II Humans are pretty inventive creatures. That might be cause for optimism about the future of global change. We've found solutions to lots of problems in the past. And with a much larger and better-educated population than the world has ever seen — the supply of good ideas can only increase. So innovation will figure out a way to sustainable futures. But what is innovation? The media and companies routinely equate innovation with shiny new gadgets. In the same spirit, politicians charged with managing economies frequently talk as if all innovation is good. The history of almost any technology, however — from farming to applied nuclear physics — reveals a mixture of good and bad. The study of the concept of innovation, and of whether it can be steered, is a relatively recent academic effort. There are three ways that scholars have thought about innovation. The first was basically linear: science begets invention that begets innovation. Physics, for instance, gives us lasers, which give us —eventually — compact discs. Result: Growth! Prosperity! Rising living standards for all! From this perspective, it's assumed that science is the basis for long-term growth, and that innovation largely involves commercialisation of scientific discoveries. There is a role for the state, but only in funding the research. The rest can be left to the private sector. By the 1970s, economists interested in technology and some policy-makers were talking about something more complicated: national systems of innovation competing with each other. Such "systems" included measures to promote transfer of technology out of the lab, especially by building links between centres of discovery and technologists and entrepreneurs. The key failing of these two approaches is that they treat less desirable outcomes of innovation as externalities and are blind to the possibility that they may call for radically different technological priorities. The environmental effects of energy and materials-intensive industries may turn, out to be more destructive than we can handle. Radical system change is a third way to think about innovation. Technological trajectories aren't pre-ordained: Some paths arc chosen at the expense of others. And that's harder because it needs more than incremental change. The near future is about transformation. The more complex historical and social understanding of innovation now emerging leads to a richer concept of infrastructure, as part of a system with social and technical elements interwoven.An emphasis on the new, the experimental, the innovative - and on promoting social and technical solutions to global problems must overcome the sheer inertia of the systems we have already built - and are often still extending. Aiming for transformation leads to another take on creative destruction. It isn't enough to promote innovation as creation, the existing system has to be destabilized as well. System shifts of the radical kind envisaged will call for creation of a new infrastructure. But that won't do the job unless the old systems are deliberately removed on roughly the same time-scale. Achieving that will call for a lot more thought about how to if not destroy the old systems, at least set about dismantling them. From the passage we can conclude that the author believes
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MCQ-> Read the following passage carefully and answer the questions given below. Certain words in the passage have been printed in bold to help you locate them when answering some of the questions.Can the last fifteen years be called the most successful decade and a half in Indian history and will the next fifteen be equally successful ? Consider a culture where independent thinking is not encouraged. Or take the example of traditional family run business with vast resistance to change or a whole nation who believes that breakthrough ideas can be generated abroad but never at home. Partly responsible is socialization from early years we are taught not to question our elders but at workplaces this creates a hurdle for new thinking. Being unable to change radically gives rise to a culture where even the smallest change is heralded as a breakthrough. Indian corporate leaders have done well standing up to global giants as their companies have grown in size and market share. To be successful in international markets they need to be distinct-distinct products, processes, technologies, business models and organizations.The bottom line will be Innovation. Creativity workshops are organized to channel people to think differently. There are fantastic ideas being generated all the time but no industry breakthrough. Simply because of gravity-a regressive force exerted by a mindset. Thinking has therefore to happen at three levels: idea, frame and paradigm. From a narrow focus on either product or process innovation organizations need to look at innovating the whole ecosystem of the organization. Many a time waiting for a hundred percent solution before going to the market the organization forgets that it could end up waiting forever. Moreover sometimes organizations are too focused on today to see tomorrow. Since management mandates are short-term, sowing the seed for a revenue stream today and leaving its been ts to be reaped by a successor doesn't appeal to today's business leader. This is a serious hurdle to innovation. Establishing a function called innovation management or training employees through creativity workshops will have few benefits unless each frontline employee is empowered to share his innovative ideas with the management. What happens to this system when the person driving the change leaves the organization ? The approach to innovation hence needs to be system driven rather than people driven. In thirty years India can be the largest world economy save China and the US. However as companies grow there exists a resemblance in their products, services, promotions, processes and pricing and so on. There remains only one escape from this trap. The main idea of the passage is :
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MCQ-> Read the passage given below and answer the questions that follow it:Does having a mood disorder make you more creative? That’s the most frequent question I hear about the relationship. But because we cannot control the instance of a mood disorder (that is, we can’t turn it on and off, and measure that person’s creativity under both conditions), the question should really be: Do individuals with a mood disorder exhibit greater creativity than those without? Studies that attempt to answer this question by comparing the creativity of individuals with a mood disorder against those without, have been well, mixed.Studies that ask participants to complete surveys of creative personality, behavior or accomplishment, or to complete divergent thinking measures (where they are asked to generate lots of ideas) often find that individuals with mood disorders do not differ from those without. However, studies using “creative occupation” as an indicator of creativity (based on the assumption that those employed in these occupations are relatively more creative than others) have found that people with bipolar disorders are overrepresented in these occupations. These studies do not measure the creativity of participants directly, rather they use external records (such as censuses and medical registries) to tally the number of people with a history of mood disorders (compared with those without) who report being employed in a creative occupation at some time. These studies incorporate an enormous number of people and provide solid evidence that people who have sought treatment for mood disorders are engaged in creative occupations to a greater extent than those who have not. But can creative occupations serve as a proxy for creative ability?The creative occupations considered in these studies are overwhelmingly in the arts, which frequently provide greater autonomy and less rigid structure than the average nine-to-five job. This makes these jobs more conducive to the success of individuals who struggle with performance consistency as the result of a mood disorder. The American psychiatrist Arnold Ludwig has suggested that the level of emotional expressiveness required to be successful in various occupations creates an occupational drift and demonstrated that the pattern of expressive occupations being associated with a greater incidence of psychopathology is a self-repeating pattern. For example, professions in the creative arts are associated with greater psychopathology than professions in the sciences whereas, within creative arts professions, architects exhibit a lower lifetime prevalence rate of psychopathology than visual artists and, within the visual arts, abstract artists exhibit lower rates of psychopathology than expressive artists. Therefore, it is possible that many people who suffer from mood disorders gravitate towards these types of professions, regardless of creative ability or inclination.Go through the following:1.Mood disorders do not lead to creativity 2.The flexibility of creative occupations makes them more appealing to people with mood disorder 3.Mood swings in creative professions is less prevalent than in non-creative professionsWhich of the following would undermine the passage’s main argument?....
MCQ->In a changing and ...... unstructured business environment, creativity and innovation are being ...... demanded of executives.....
MCQ-> Read the following passage carefully and answer the questions given below it. Certain words/phrases have been printed in bold to help you locate them while answering some of the questions. The wisdom of learning from failure is incontrovertible. Yet organisations that do it well are extraordinarily rare. This gap is not due to a lack of commitment to learning. Managers in the vast majority of enterprises that I have studied over the past 20 years —pharmaceutical. financial services, product design, telecommunications, and construction companies: hospitals; and NASA’s space shuttle program, among others— genuinely wanted to help their organisations learn from failures to improve future performance. In some cases they and their teams had devoted many hours to afteraction reviews, postmortems, and the like. But time after time I saw that these painstaking efforts led to no real change. The reason: Those managers were thinking about failure the wrong way. Most executives I’ve talked to believe that failure is bad (of course!). They also believe that learning from it is pretty straightforward: Ask people to reflect on what they did wrong and exhort them to avoid similar mistakes in the future—or, better yet, assign a team to review and write a report on what happened and then distribute it throughout the organisation. These widely held beliefs are misguided. First, failure is not always bad. In organisational life it is sometimes bad, sometimes inevitable, and sometimes even good. Second, learning from organisational failures is anything but straightforward. The attitudes and activities required to effectively detect and analyze failures are in short supply in most companies, and the need for context-specific learning strategies is underappreciated. Or – ganisations need new and better ways to go beyond lessons that are superficial (“Procedures weren’t followed”) or self-serving (“The market just wasn’t ready for our great new product”). That means jettisoning old cultural beliefs and stereotypical notions of success and embracing failure’s lessons. Leaders can begin by understanding how the blame game gets in the way. The Blame Game Failure and fault are virtually inseparable in most households. organisations, and cultures. Every child learns at some point that admitting failure means taking the blame. That is why so few organisations have shifted to a culture of psychological safety in which the rewards of learning from failure can be fully realised. Executives I’ve interviewed in organisations as different as hospitals and investment banks admit to being torn: How can they respond constructively to failures without giving rise to an anything-goes attitude? If people aren’t blamed for failures, what will ensure that they try as hard as possible to do their best work? This concern is based on a false dichotomy. In actuality, a culture that makes it safe to admit and report on failure can—and in some organisational contexts must–coexist with high standards for performance. To understand why, look at the exhibit “A Spectrum of Reasons for Failure,” which lists causes ranging from deliberate deviation to thoughtful experimentation. Which of these causes involve blameworthy actions? Deliberate deviance, first on the list, obviously warrants blame. But inattention might not. If it results from a lack of effort, perhaps it’s blameworthy. But if it results from fatigue near the end of an overly long shift, the manager who assigned the shift is more at fault than the employee. As we go down the list, it gets more and more difficult to find blameworthy acts. In fact, a failure resulting from thoughtful experimentation that generates valuable information may actually be praiseworthy. When I ask executives to consider this spectrum and then to estimate how many of the failures in their organisations are truly blameworthy, their answers are usually in single digits—perhaps 2% to 5%. But when I ask how many are treated as blameworthy, they say (after a pause or a laugh) 70% to 90%. The unfortunate consequence is that many failures go unreported and their lessons are lost. Question : sophisticated understanding of failure’s causes and contexts will help to avoid the blame game and institute an effective strategy for learning from failure. Although an infinite number of things can go wrong in organisations, mistakes fall into three broad categories: preventable, complexity-related, and intelligent.Which of the following statement (s) is/are true in the context of the given passage ? I. Most executives believe that failure is bad and learning from it is pretty straightforward. II. The wisdom of learning from failure is disputable. III. Deliberate deviance, first on the list of the exhibit, “A Spectrum of Reasons for Failure” obviously warrants blame.....
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