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Read the following information and the accompanying graphs to answer the questions that follow.
www.jay.com spent $ 5,57,000 during last 12 months for online display advertisements, also called impressions, on five websites (Website A, Website B, Website C, Website D and Website E). In this arrangement, www.jay.com is the Destination Site, and the five websites are referred to as the Ad Sites. The allocation of online display advertising expenditure is shown in Graph A. The online display advertisements helped www.jay.com to get visitors on its site. Online visitors, visiting the Ad Sites, are served display advertisements of www.jay.com and on clicking they land on the Destination Site (Graph B). Once on the Destination Site, some of the visitors complete the purchase process(Graph C)
Quality traffic = $$\frac{\text{No. of site visitors who start purchase on destination site}}{\text{No. of visitors who click the online display advertisement}}$$
Leakage in online buying = 1 − $$\frac{\text {Complete buying on the destination website}}{\text{Start buying on the destination website}}$$Efficiency of online display advertising expenditure on an Ad Site = $$\frac{\text{No. of visitors from the Ad Site who complete the purchase process}}{\text{Amount spent on the Ad Site}}$$
Which of following Ad Sites provide facility of least cost per advertisement? ....
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Quality traffic = $$\frac{\text{No. of site visitors who start purchase on destination site}}{\text{No. of visitors who click the online display advertisement}}$$
Leakage in online buying = 1 − $$\frac{\text {Complete buying on the destination website}}{\text{Start buying on the destination website}}$$Efficiency of online display advertising expenditure on an Ad Site = $$\frac{\text{No. of visitors from the Ad Site who complete the purchase process}}{\text{Amount spent on the Ad Site}}$$
Which of following Ad Sites provide facility of least cost per advertisement?
Motorists traveling from point S to point T would obviously take the route for which the total cost of traveling is the minimum. If two or more routes have the same least travel cost, then motorists are indifferent between them. Hence, the traffic gets evenly distributed among all the least cost routes.The government can control the flow of traffic only by levying appropriate toll at each junction. For example, if a motorist takes the route S-A-T (using junction A alone), then the total cost of travel would be Rs 14 (i.e., Rs 9 + Rs 5) plus the toll charged at junction A.If the government wants to ensure that all motorists travelling from S to T pay the same amount (fuel costs and toll combined) regardless of the route they choose and the street from B to C is under repairs (and hence unusable), then a feasible set of toll charged (in rupees) at junctions A, B, C, and D respectively to achieve this goal is: