According to Dr. Johnson, 'Shakespeare is above all writers, at least above all modern writers, the poet of _________

1. According to Dr. Johnson, 'Shakespeare is above all writers, at least above all modern writers, the poet of __________'.

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MCQ-> The highest priced words are ghost-written by gagmen who furnish the raw material for comedy over the air and on the screen. They have a word-lore all their own, which they practise for five to fifteen hundred dollars a week, or fifteen dollars a gag at piece rates. That's sizable rate for confounding acrimony with matrimony, or extracting attar of roses from the other.Quite apart from the dollar sign on it, gagmen's word-lore is worth a close look, if you are given to the popular American pastime of playing with words — or if you're part of the 40 per cent who make their living in the word trade. Gag writers' tricks with words point up the fact that we have two distinct levels of language: familiar, ordinary words that everybody knows; and more elaborate words that don't turn up so often, but many of which we need to know if we are to feel at home in listening and reading today.To be sure gagmen play hob with the big words, making not sense but fun of them. They keep on confusing bigotry with bigamy, illiterate with illegitimate, monotony with monogamy, osculation with oscillation. They trade on the fact that for many of their listeners, these fancy terms linger in a twilight zone of meaning. It’s their deliberate intent to make everybody feel cozy at hearing big words, jumbled up or smacked down. After all, such words loom up over-size in ordinary talk, so no wonder they get the bulldozer treatment from the gagmen.Their wrecking technique incidentally reveals our language as full of tricky words, some with 19 different meanings, others which sound alike but differ in sense. To ring good punning changes, gag writers have to know their way around in the language. They don't get paid for ignorance, only for simulating it.Their trade is a hard one, and they regard it as serious business. They never laugh at each other's jokes; rarely at their own. Like comediennes, they are usually melancholy men in private life.Fertile invention and ingenious fancy are required to clean up ‘blue’ burlesque gags for radio use. These shady gags are theoretically taboo on the air. However, a gag writer who can leave a faint trace of bluing when he launders the joke is all the more admired — and more highly paid. A gag that keeps the blue tinge is called a ‘double intender’, gag-land jargon for double entendre. The double meaning makes the joke funny at two levels. Children and other innocents hearing the crack for the first time take it literally, laughing at the surface humour; listeners who remember the original as they heard it in vaudeville or burlesque, laugh at the artfulness with which the blue tinge is disguised.Another name for a double meaning of this sort is ‘insinuendo’. This is a portmanteau word or ‘combo’, as the gagmen would label it, thus abbreviating combination. By telescoping insinuation and innuendo, they get insinuendo, on the principle of blend words brought into vogue by Lewis Caroll. ‘Shock logic’ is another favourite with gag writers. Supposedly a speciality of women comediennes, it is illogical logic more easily illustrated than defined. A high school girl has to turn down a boy's proposal, she writes:Dear Jerry, I'm sorry, but I can't get engaged to you. My mother thinks I am too young to be engaged and besides, I'm already engaged to another boy. Yours regretfully. Guess who.Gag writers' lingo is consistently funnier than their gags. It should interest the slang-fancier. And like much vivid jargon developed in specialised trades and sports, a few of the terms are making their way into general use. Gimmick, for instance, in the sense either of a trick devised or the point of a joke, is creeping into the vocabulary of columnists and feature writers.Even apart from the trade lingo, gagmen's manoeuvres are of real concern to anyone who follows words with a fully awakened interest. For the very fact that gag writers often use a long and unusual word as the hinge of a joke, or as a peg for situation comedy, tells us something quite significant: they are well aware of the limitations of the average vocabulary and are quite willing to cash in on its shortcomings.When Fred Allens' joke-smiths work out a fishing routine, they have Allen referring to the bait in his most arch and solemn tones: "I presume you mean the legless invertebrate." This is the old minstrel trick, using a long fancy term, instead of calling a worm a worm. Chico Marx can stretch a pun over 500 feet of film, making it funnier all the time, as he did when he rendered, "Why a duck?"And even the high-brow radio writers have taken advantage of gagmen's technique. You might never expect to hear on the air such words as lepidopterist and entymologist. Both occur in a very famous radio play by Norman Corvine, ‘My client Curly’, about an unusual caterpillar which would dance to the tune ‘yes, sir, she's my baby’ but remained inert to all other music. The dancing caterpillar was given a real New York buildup, which involved calling in the experts on butterflies and insects which travel under the learned names above. Corvine made mild fun of the fancy professional titles, at the same time explaining them unobtrusively.There are many similar occasions where any one working with words can turn gagmen's trade secrets to account. Just what words do they think outside the familiar range? How do they pick the words that they ‘kick around’? It is not hard to find out.According to the writer, a larger part of the American population
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MCQ->According to Dr. Johnson, 'Shakespeare is above all writers, at least above all modern writers, the poet of __________'.....

MCQ-> Read the following passage to answer the given question based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.Organized retail has “fuelled” new growth categories like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry accounting for almost 50% of their sales said data from market search firm Nielsen The figures showed some of these new categories got more than 40% of their business from modern retail outlets.The data also suggests how products in these categories reach the neighbourhood kirana stores after they have established themselves in modern trade While grocers continue to be an important channel for the new and evolving categories we saw an increased presence of the high end products in modern trade For example premium products in laundry detergents dishwashing car air fresheners and surface care increased in availability through this format as these products are aimed at “affluent” consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products Some other categories that have grown exceptionally and now account for bulk of the sales from modern retail are frozen and With the evolution of modern trade our growth in this channel has been healthy as it is for several other categories Modern retail is an important part of our business said managing director Kellogg India. What modern retail offers to companies experimenting with new categories is the chance to educate customers which was not the case with a general trade store Category creation and market development starts with modern trade but as more consumer start consuming this category they “penetrate into other channels” said president food FMCG category Future Group the country’s largest retailer which operates stores like Big Bazaar But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies For instance Big Bazaar’s private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores So there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for said KPMG’s executive director (retail) In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins but as modern retail become increasingly significant for “pushing” new categories experts say we could see more partnerships being forged between retailers and FMCG companies Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modern retail platform A new brand can overnight compete with “established” companies by trying up with few retailers in these categories president of Future Group addedWhich of the following is being referred to as new growth category ?
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MCQ-> Study the following information carefully and answer the question given below: Following are the conditions for selecting Senior Manager General Banking in a bank: (i) have secured at least 60 percent marks in Std XII. (ii) have secured at least 55 percent marks in Graduation in any discipline (iii) have secured at least 60 percent marks in Post-graduate degree/diploma in Management/Economics/Statistics. (iv) be at least 25 years and not be more than 35 years as on 01.03.2010. (v) have post qualification work experience of at least 2 years as General Banking Officer in a bank. (vi) have secured at least 50 percent marks in written examination. (vii) have secured at least 40 percent marks in Personal Interview. In the case of a candidate who satisfies all the above conditions Except----- (a) at (iii) above but has secured at least 60 percent marks in CA or ICWA the case is to be referred to VP-Recruitment. (b) at (vii) above but have secured at least 65 percent marks in the written examination and at least 35 percent marks in the personal interview the case is to be referred to President Recruitment. In each question below are given details of one candidate You have to take one of the following courses of actions based on the information provided and the conditions and sub-conditions given above and mark the number of that course of action as your answer You are not to assume anything other than the information provided in each question All these cases are given to you as on 01.03.2010. Mark answer (a) if the data provided are inadequate to take a decision Mark answer (b) if the case is to be referred to VP- Recruitment Mark answer (c) if the case is to be referred to President Recruitment Mark answer (d) if the candidate is to be selected Mark answer (e) if the candidate is not to be selected.Kesav vora was born on 8th November 1978 He has secured 65 per cent marks in Std. XII and 60 per cent marks in Graduation He has secured 58 percent marks in M.A. Economics and 60 per cent marks in ICWA He has been working in a bank as generalist officer for the past two years after completing his education He has also secured 50 per cent marks in the written examination and 45 percent marks in personal interview.
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MCQ-> Study the following information carefully and answer the question given below: Following are the conditions for selecting Senior Manager-General Banking in a bank: The candidate must (i) have secured at least 60 per cent marks in std XII. (ii)have secured at least 55 per cent marks in Graduation in any discipline (iii)have secured at least 60 per cent marks in Postgraduate degree/diploma in Management/Economics/statistics (iv)be at least 25 years and not more than 35 years as on 01-03-2010 (v)have post qualification work experience of at least 2 years as General Banking Officer in a bank (vi)have secured at least 40 per cent marks in the Personal interview In the case of a candidate who satisfies all the above conditions except (a)at (iii)above but has secured at least 60 per cent marks in CA or ICWA the case is to be referred to VP-Recruitment (b)at (vi)above but has secured at least 65 per cent marks in the written examination and at least 35 per cent marks in the personal interview the case is to be referred to president-Recruitment In each question below are given details of the one candidate You have to take one of the following course of action based on the information provided and the conditions and sub conditions given above and mark the number of that course of action as your answer You are not to assume anything other than the information provided in each question All these are given to you as on 01-03-2010Kesav Vora was born on 8th November 1978.He has secured 65 per cent marks in std XII and 60 per cent marks in Graduation He has secured 58 per cent marks in MA Economics and 60 per cent in ICWA He has been working in a bank as a generalist officer for the past two years after completing his education he has also secured 50 per cent marks in the written examination and 45 per cent marks in the personal interview
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