1. Who is the author of Apple Cart ?

Answer: George Benard Shaw

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MCQ-> Please read the three reports (newspaper articles) on ranking of different players and products in smart phones industry and answer the questions that follow. Report 1: (Feb, 2013) Apple nabs crown as current top US mobile phone vendor Apple’s reign may not be long, as Samsung is poised to overtake Apple in April, 2013. For the first time since Apple entered the mobile phone market in 2007, it has been ranked the top mobile phone vendor in the US. For the latter quarter of 2012, sales of its iPhone accounted for 34 percent of all mobile phone sales in the US - including feature phones - according to the latest data from Strategy Analytics. While the iPhone has consistently been ranked the top smartphone sold in the US, market research firm NPD noted that feature phone sales have fallen off a cliff recently, to the point where 8 out of every 10 mobile phones sold in the US are now smartphones. That ratio is up considerably from the end of 2011, when smartphones had just cracked the 50 percent mark. Given this fact it’s no surprise that Apple, which only sells smartphones, has been able to reach the top of the overall mobile phone market domestically. For the fourth quarter of 2012, Apple ranked number one with 34 percent of the US mobile market, up from 25.6 percent year over year. Samsung grew similarly, up to 32.3 percent from 26.9 percent - but not enough to keep from slipping to second place. LG dropped to 9 percent from 13.7 percent, holding its third place spot. It should be noted that Samsung and LG both sell a variety of feature phones in addition to smartphones. Looking only at smartphones, the ranking is a little different according to NPD. Apple holds the top spot with 39 percent of the US smartphone market, while Samsung again sits at number two with 30 percent. Motorola manages to rank third with 7 percent, while HTC dropped to fourth with 6 percent. In the US smartphone market, LG is fifth with 6 percent. Note how the percentages aren’t all that different from overall mobile phone market share - for all intents and purposes, the smartphone market is the mobile phone market in the US going forward. Still, Samsung was the top mobile phone vendor overall for 2012, and Strategy Analytics expects Samsung to be back on top soon. “Samsung had been the number one mobile phone vendor in the US since 2008, and it will surely be keen to recapture that title in 2013 by launching improved new models such as the rumored Galaxy S4”. And while Apple is the top vendor overall among smartphones, its iOS platform is still second to the Android platform overall. Samsung is the largest vendor selling Android-based smartphones, but Motorola, HTC, LG, and others also sell Android devices, giving the platform a clear advantage over iOS both domestically and globally. Report 2: Reader’s Response (2013, Feb) I don’t actually believe the numbers for Samsung. Ever since the debacle in early 2011, when Lenovo called into question the numbers Samsung was touting for tablet shipments, stating that Samsung had only sold 20,000 of the 1.5 million tablets they shipped into the US the last quarter of 2010, Samsung (who had no response to Lenovo) has refused to supply quarterly sales numbers for smartphones or tablets. That’s an indication that their sales aren’t what analysts are saying. We can look to several things to help understand why. In the lawsuit between Apple and Samsung here last year, both were required to supply real sales numbers for devices under contention. The phones listed turned out to have sales between one third and one half of what had been guessed by IDC and others. Tablet sales were even worse. Of the 1.5 million tablets supposedly shipped to the US during that time, only 38,000 were sold. Then we have the usage numbers. Samsung tablets have only a 1.5% usage rate, where the iPad has over 90%. Not as much a difference with the phones but it’s still overwhelmingly in favor of iPhone. The problem is that with Apple’s sales, we have actual numbers to go by. The companies who estimate can calibrate what they do after those numbers come out. But with Samsung and many others, they can’t ever calibrate their methods, as there are no confirming numbers released from the firms. A few quarters ago, as a result, we saw iSupply estimate Samsung’s smartphone sales for the quarter at 32 million, with estimates from others all over the place up to 50 million. Each time some other company reported a higher number for that same quarter, the press dutifully used that higher number as THE ONE. But none of them was the one. Without accurate self-reporting of actual sales to the end users, none of these market share charts are worth a damn! Report 3: Contradictory survey (Feb, 2013) iPhone5 Ranks Fifth In U.S. Customer Satisfaction Survey inShare. The iPhone5 ranks fifth in customer satisfaction according to the results of a recent survey from OnDevice Research, a mobile device research group. In the poll, they asked 320,000 smartphone and tablet users from six different countries, how satisfied they were with their devices. According to 93,825 people from the US, Motorola Atrix HD is the most satisfying and Motorola’s Droid Razr took second spot. HTC Corp (TPE : 2498)’s Rezound 4G and Samsung Galaxy Note 2 took third and fourth spots, while Apple’s iPhone5 landed in fifth spot. It appears that Apple may be lagging in consumer interest. OnDevice Research, Sarah Quinn explained, “Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.” Despite the lower rankings, things aren’t looking too bad for Apple Inc. (NASDAQ:AAPL) elsewhere. In the United Kingdom, they ranked second place, right after HTC One X. Interesting enough, Apple did take top spot for overall satisfaction of mobile device, whereas Google Inc. (NASDAQ:GOOG) ranked second. Motorola Mobility Holdings Inc. (NYSE:NOK) took third, fourth, and fifth places respectively, while Sony Ericsson trailed behind at sixth place. The survey sampled mobile device users in the following countries: United States, United Kingdom, France, Germany, Japan, and Indonesia. Although OnDevice didn’t share the full list of devices mentioned in the survey, it does show some insight to what customers want. Unfortunately, there were still many questions regarding the survey that were left unanswered. Everyone wants to know why Google Inc. (NASDAQ:GOOG) was on the list when they are not an actual smartphone maker and why was Samsung Electronics Co., Ltd. (LON:BC94) on the bottom of the satisfaction list when the brand is leading elsewhere. Source: 92.825 US mobile users, July 2012 - January 2013 Fortunately, those questions were answered by OnDevice Research’s representative. He explained that the survey was conducted on mobile web where the survey software could detect the taker’s device and since user’s rate their satisfaction levels on a 1 to 10 scale, thanks to the Nexus device, Google was included.If you analyze the three reports above, which of the following statements would be the best inference?
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MCQ-> Read the following passage carefully and answer the questions given below it. Certain words are printed in bold to help you to locate them while answering some of the questions.Amrutananda was a well-known and rich landlord in his village. He and his wife were both cunning and extremely sly. They made a lot of money by cheating and ill-treating their labourers who worked in their fields. One day, a young man named Manikya came to Amrutananda. ask ing for work. Amrutananda was picas. antly surprised. No one ever wanted to work for him because of his reputation and here was someone wallking right into his house! Manikya’s next few words made him even happier. Manikya said, ‘1 will work for you for free. You need not pay me a salary, only give me a place to sleep, two sets of clothes and two meals a day.’ Amrutananda was filled with joy when he heard this and was about to agree. when Manikva added, ‘I have only one condition: I will tell you the truth always, but one day of the year I will lie to you.’ Amrutananda, who lied happily every day of the year. agreed to this odd condition. So Manikya joined him. He was a wonderful worker – hard – working and trustworthy. He was very honest and soon became Arnruta-nan da’s right hand man. A year went by. and because of Manikya’s hard work. Amrutananda had an excellent harvest. He and his wife Mandakini, decided to have a big feast to celebrate. They invited all their relatives and friends, who came from across the village and outside to participate in this celebration. Everyone was looking forward to the delicious feast being planned. On the morning of the feast, Amrutananda decided he would also give away some gifts to his relatives, just so that he could show-off. So he set off for the market in his cart. As soon as he was out of sight. Manikya went running to his mistress. Mandakini. He wept loudly and heat his chest. Then he tell on the floor sobbing, and announced, The master is dead.’ The cart overturned on the road. Our master has been flattened like a Chapatti” As soon as Amrutananda’s wife and relatives heard this, they started wailing. Manikva rushed out, saying he would bring hack the body, while everyone started pre• paring for the last rites. Manikya now went running to his master and said “Master! Your wile is dead. My kind, loving mistress is dead. A cobra bit her and she fell to the ground, as blue as the spring sky.- Amrutananda was stunned. His be loved Mandakini. his partner in all his schemes, was dead! He couldn’t believe it. He rushed back home shouting her name. Mandakini was weeping loudly, Sitting in the courtyard. When she saw her husband run in, she stopped mid — wail. and Amrutananda too, stood openmouthed and speechless. Then they fell into each other’s arms, unable to believe their eyes. At once they turned to Manikya, “What is the meaning of this. Manikya his master demanded in a stern voice. Manikya smiled. “Remember my condition, that I would Ile only once in a year? Well, I choose today. You *see what lies can do? They nearly destroyed your life. Now think about what happens to the people you lie to everyday. Saying this he walked out, leaving behind a stunned and ashamed landlord.Why didn’t anyone want to work for Amrutananda ?
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MCQ-> Study the following information carefully to answer the given question Ten persons from different companies viz Samsung, Bata, Microsoft, Google, Apple, HCL, ITC, Reliance, Airtel and Vodafone are sitting in two parallel rows containing five people each, in such a way that there is an equal distance between adjacent persons. In row 1- B, C, D, E and F are seated and all of them are facing south. In row-2 R, S, T, U and V are seated and all of them are facing north. Therefore, in the given seating arrangement, each member seated in a row faces another member of the other row. (All the information given above does not the order of seating as in give thefinal arrangement.) • There people sit between R and the person from Apple. The person from Reliance is an immediate neighbour of the one who faces the person from Apple. V sits to the immediate left of the one who faces the person from Reliance. • Only one person sits between V and T. The person from Bata sits second to the right of the one who faces T. F sits second to the left of the person from Google. The person from Google does not sit at an extreme end of the line. • Only two people sit between F and D. The person from Samsung faces an immediate neighbour of D. U is an immediate neighbour of the person from Microsoft. V is not from Microsoft. B sits second to the left of C. • The person from ITC is an immediate neighbour of the person from Vodafone. Neither V nor F is from ITC. The person from ITC faces the person from HCL.F is related to ITC in the same way as T is related to HCL, based on the given arrangement. To who amongst the following is D related to following the same pattern ?
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