1. Which of the following ideals is not contained in the Atharva Veda ?

Answer: Moksha

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MCQ-> Lately it seems everyone’s got an opinion about women’s speech. Everybody has been getting his two cents in about vocal fry, up-speak, and women’s allegedly over-liberal use of apologies. The ways women live and move in the world are subject to relentless scrutiny, their modes of speech are assessed against a (usually) masculine standard. This is increasingly true as women have entered previously male-dominated fields like industry and politics.In his essay “On Speech and Public Release,” Joshua Gunn highlights the field of public address as an important arena where social roles and norms are contested, reshaped, and upheld. Gunn argues that the field of public address is an important symbolic arena where we harbor an “[ideological] bias against the feminine voice,” a bias, that is rooted in positive primal associations with masculinity (and the corresponding devaluation of femininity, the voice that constrains and nags—the mother, the droning Charlie Brown schoolteacher, the wife).Gunn contends that masculine speech is the cultural standard. It’s what we value and respect. The low pitch and assertive demeanor that characterize the adult male voice signify reason, control, and authority, suitable for the public domain. Women’s voices are higher pitched, like those of immature boys, and their characteristic speech patterns have a distinctive cadence that exhibits a wider range of emotional expression. In Western cultures, this is bad because it comes across as uncontrolled. We associate uncontrolled speech - “the cry, the grunt, the scream, and the yawp” - with things that happen in the private, domestic spheres (both coded as feminine). Men are expected to repress passionate, emotional speech, Gunn explains, precisely because it threatens norms of masculine control and order. The notion of control also relates to the cultural ideal of eloquence. Language ideologies in the U.S. are complex and highly prescriptive, but not formal or explicit. They are internalized by osmosis, from early observations of adult language use, criticism from teachers (i.e., telling little girls not to “be so bossy” and boys to “act like gentlemen”), and sanctions imposed by peers. These norms become most obvious when they are violated. When men fall off the “control and reason” wagon, they suffer for it. Gunn recalls Howard Dean’s infamous 2004 “I Have a Scream” speech, in which Dean emitted a spontaneous high-pitched screech of joy after he rattled off a list of planned campaign stops. The rest, as they say, is history. Women face a different dilemma—how to please like a woman and impress like a man. Women in the public sphere have, historically, been expected to “perform” femininity and they usually do this by adopting a personal tone, giving anecdotal evidence, using domestic metaphors, and making emotional appeals to ideals of wifely virtue and motherhood.Gunn arrives at the conclusion that “eloquence” is, essentially, code for values associated with masculinity, saying, “Performances of femininity are principally vocal and related, not to arguments, but to tone; not to appearance, but to speech; not to good reasons, but to sound. This implies that the ideology of sexism is much more insidious, much more deeply ingrained than many might suppose.” Which of the following statements if true, is contrary to the ideas developed in the passage?
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MCQ-> Read the following passage to answer the given questions based on it. Some words/ phrases are printed in bold to help you locate them while answering some of the questions. “We have always known that heedless self interest was bad morals. We now know that it is bad economies,” said American President Franklin D. Roosevelt in 1937 in the midst of the Great Depression. And the world has learnt that enlightened self-interest is good economics all over again after the Great Recession of 2009. Americans are entering a period of social change as they are recalibrating their sense of what it means to be a citizen, not just through voting or volunteering but also through commerce. There is a new dimension to civic duty that is growing among Americans – the idea that they can serve not only by spending time in communities and classrooms but by spending more responsibly. In short, Americans are beginning to put their money where their ideals are. In a recent poll most said they had consciously supported local or small neighbourhood businesses and 40 percent said that they had purchased a product because they liked the social or political values of the company that produced it. People were alarmed about ‘blood diamonds’ mined in war zones and used to finance conflict in Africa. They were also willing to pay $2000 more for a car that gets 35 miles per gallon than for one that gives less. though the former is more expensive but environment friendly. Of course consumers have done their own doing-well-by doing-good calculation -a more expensive car that gives. better mileage will save them money in the long run and makes them feel good about protecting the environment. Moreover since 1995, the number of socially responsible investment (SRI) mutual funds, which generally avoid buying shares of companies that profit from tobacco, oil or child labour haA grown from 55 to 260. SRI funds now manage approximately 11 percent of all the money invested in the US financial markets -an estimated S 2.7 trillion. This is evidence of a changing mindset in a nation whose most iconic economist Milton Friedman wrote in 1970 that a corporation’s only moral responsibility was to increase shareholder profits.At first the corporate stance was defensive: companies were punished by consumers for unethical behaviour such as discriminatory labour practices. Thu nexus of activist groups. con – sumers and government regulation could not merely tarnish a company but put it out of business. But corporate America quickly discerned that social responsibility attracts investment capital as well as customer loyalty. creating a virtuous circle. Some companies quickly embraced the new ethos that consumers boycotted prod ucts they considered unethical and others purchase products in part because their manufacturers were responsible. With global warming on t he minds oft many consumers lots of companies are racing to ‘outgreen’ each other. The most progressive companies are talking about a triple bottom line-profit, planet and people – that focuses on how to run a business while Irving io improve environmental anti worker conditions. This is a time when the only that has sunk lower than the Arnett can public’s opinion of Congress is its opinion of business, One burning question is how many of these Corporate Social Responsibility (CSR) initiatives are just shrewd marketing to give companies a halo effect? After all only 8 per cent of the large American corporations go through the trouble of verifying their CSR reports. which many consumers don’t bother to read. And while social responsibility is uric way for companies to get back their reputations consumers too need to make ethical choices.Which of the following reparesnts the changc/s that has/ have occurred in the American outlook? (A) The perception that the government needs to invest resources in business rather than in education, (B) Loss of faith in American corporations as they do not dis burse their profits equitably among shareholders. (C) Americans have cut down on their expenditure drastically to invest only in socially ro sponsible mutual funds....
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