1. If firm A acquires firm B, approximately what percentage of the total market (total sales) will they corner together?





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MCQ-> Please read the three reports (newspaper articles) on ranking of different players and products in smart phones industry and answer the questions that follow. Report 1: (Feb, 2013) Apple nabs crown as current top US mobile phone vendor Apple’s reign may not be long, as Samsung is poised to overtake Apple in April, 2013. For the first time since Apple entered the mobile phone market in 2007, it has been ranked the top mobile phone vendor in the US. For the latter quarter of 2012, sales of its iPhone accounted for 34 percent of all mobile phone sales in the US - including feature phones - according to the latest data from Strategy Analytics. While the iPhone has consistently been ranked the top smartphone sold in the US, market research firm NPD noted that feature phone sales have fallen off a cliff recently, to the point where 8 out of every 10 mobile phones sold in the US are now smartphones. That ratio is up considerably from the end of 2011, when smartphones had just cracked the 50 percent mark. Given this fact it’s no surprise that Apple, which only sells smartphones, has been able to reach the top of the overall mobile phone market domestically. For the fourth quarter of 2012, Apple ranked number one with 34 percent of the US mobile market, up from 25.6 percent year over year. Samsung grew similarly, up to 32.3 percent from 26.9 percent - but not enough to keep from slipping to second place. LG dropped to 9 percent from 13.7 percent, holding its third place spot. It should be noted that Samsung and LG both sell a variety of feature phones in addition to smartphones. Looking only at smartphones, the ranking is a little different according to NPD. Apple holds the top spot with 39 percent of the US smartphone market, while Samsung again sits at number two with 30 percent. Motorola manages to rank third with 7 percent, while HTC dropped to fourth with 6 percent. In the US smartphone market, LG is fifth with 6 percent. Note how the percentages aren’t all that different from overall mobile phone market share - for all intents and purposes, the smartphone market is the mobile phone market in the US going forward. Still, Samsung was the top mobile phone vendor overall for 2012, and Strategy Analytics expects Samsung to be back on top soon. “Samsung had been the number one mobile phone vendor in the US since 2008, and it will surely be keen to recapture that title in 2013 by launching improved new models such as the rumored Galaxy S4”. And while Apple is the top vendor overall among smartphones, its iOS platform is still second to the Android platform overall. Samsung is the largest vendor selling Android-based smartphones, but Motorola, HTC, LG, and others also sell Android devices, giving the platform a clear advantage over iOS both domestically and globally. Report 2: Reader’s Response (2013, Feb) I don’t actually believe the numbers for Samsung. Ever since the debacle in early 2011, when Lenovo called into question the numbers Samsung was touting for tablet shipments, stating that Samsung had only sold 20,000 of the 1.5 million tablets they shipped into the US the last quarter of 2010, Samsung (who had no response to Lenovo) has refused to supply quarterly sales numbers for smartphones or tablets. That’s an indication that their sales aren’t what analysts are saying. We can look to several things to help understand why. In the lawsuit between Apple and Samsung here last year, both were required to supply real sales numbers for devices under contention. The phones listed turned out to have sales between one third and one half of what had been guessed by IDC and others. Tablet sales were even worse. Of the 1.5 million tablets supposedly shipped to the US during that time, only 38,000 were sold. Then we have the usage numbers. Samsung tablets have only a 1.5% usage rate, where the iPad has over 90%. Not as much a difference with the phones but it’s still overwhelmingly in favor of iPhone. The problem is that with Apple’s sales, we have actual numbers to go by. The companies who estimate can calibrate what they do after those numbers come out. But with Samsung and many others, they can’t ever calibrate their methods, as there are no confirming numbers released from the firms. A few quarters ago, as a result, we saw iSupply estimate Samsung’s smartphone sales for the quarter at 32 million, with estimates from others all over the place up to 50 million. Each time some other company reported a higher number for that same quarter, the press dutifully used that higher number as THE ONE. But none of them was the one. Without accurate self-reporting of actual sales to the end users, none of these market share charts are worth a damn! Report 3: Contradictory survey (Feb, 2013) iPhone5 Ranks Fifth In U.S. Customer Satisfaction Survey inShare. The iPhone5 ranks fifth in customer satisfaction according to the results of a recent survey from OnDevice Research, a mobile device research group. In the poll, they asked 320,000 smartphone and tablet users from six different countries, how satisfied they were with their devices. According to 93,825 people from the US, Motorola Atrix HD is the most satisfying and Motorola’s Droid Razr took second spot. HTC Corp (TPE : 2498)’s Rezound 4G and Samsung Galaxy Note 2 took third and fourth spots, while Apple’s iPhone5 landed in fifth spot. It appears that Apple may be lagging in consumer interest. OnDevice Research, Sarah Quinn explained, “Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.” Despite the lower rankings, things aren’t looking too bad for Apple Inc. (NASDAQ:AAPL) elsewhere. In the United Kingdom, they ranked second place, right after HTC One X. Interesting enough, Apple did take top spot for overall satisfaction of mobile device, whereas Google Inc. (NASDAQ:GOOG) ranked second. Motorola Mobility Holdings Inc. (NYSE:NOK) took third, fourth, and fifth places respectively, while Sony Ericsson trailed behind at sixth place. The survey sampled mobile device users in the following countries: United States, United Kingdom, France, Germany, Japan, and Indonesia. Although OnDevice didn’t share the full list of devices mentioned in the survey, it does show some insight to what customers want. Unfortunately, there were still many questions regarding the survey that were left unanswered. Everyone wants to know why Google Inc. (NASDAQ:GOOG) was on the list when they are not an actual smartphone maker and why was Samsung Electronics Co., Ltd. (LON:BC94) on the bottom of the satisfaction list when the brand is leading elsewhere. Source: 92.825 US mobile users, July 2012 - January 2013 Fortunately, those questions were answered by OnDevice Research’s representative. He explained that the survey was conducted on mobile web where the survey software could detect the taker’s device and since user’s rate their satisfaction levels on a 1 to 10 scale, thanks to the Nexus device, Google was included.If you analyze the three reports above, which of the following statements would be the best inference?
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MCQ-> Read the passage given below and answer the following questionsFirms are said to be in perfect competition when the following conditions occur: (1) many firms produce identical products; (2) many buyers are available to buy the product, and many sellers are available to sell the product; (3) sellers and buyers have all relevant information to make rational decisions about the product being bought and sold; and (4) firms can enter and leave the market without any restrictions—in other words, there is free entry and exit into and out of the market.A perfectly competitive firm is known as a price taker, because the pressure of competing firms forces them to accept the prevailing equilibrium price in the market. If a firm in a perfectly competitive market raises the price of its product by so much as a penny, it will lose all of its sales to competitors. When a wheat grower, wants to know what the going price of wheat is, he or she has to go to the computer or listen to the radio to check. The market price is determined solely by supply and demand in the entire market and not the individual farmer. Also, a perfectly competitive firm must be a very small player in the overall market, so that it can increase or decrease output without noticeably affecting the overall quantity supplied and price in the market.A perfectly competitive market is a hypothetical extreme; however, producers in a number of industries do face many competitor firms selling highly similar goods, in which case they must often act as price takers. Agricultural markets are often used as an example. The same crops grown by different farmers are largely interchangeable. According to the United States Department of Agriculture monthly reports, in 2015, U.S. corn farmers received an average price of $6.00 per bushel and wheat farmers received an average price of $6.00 per bushel. A corn farmer who attempted to sell at $7.00 per bushel, or a wheat grower who attempted to sell for $8.00 per bushel, would not have found any buyers. A perfectly competitive firm will not sell below the equilibrium price either. Why should they when they can sell all they want at the higher price?Source: Principles of Economics, Download for free at http://cnx.org/content/col11613/latest.According to the passage, why is a perfectly competitive firm a price taker?
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MCQ-> Read the following information and tables and answer the questions that follow.Torrent Enterprises sells air conditioners of Eagle Brand in the retail market of Delhi. The month-wise total number of Window Air Conditioner (WAC) units sold by Torrent during April 2014 to March 2015 are shown below in Table A. Table B shows the share of different types of WACs in total monthly sales for the said period. Number of Units Sold by Torrent Enterprises During the Period April 14 to March 15   Table A  Table BPerformance measures are as follows: Half Yearly Sales Performance:$$\frac{\text{Oct 14 to Mar 15 Average Sales - April 14 to Sep 14 Average Sales}}{\text{April 14 to Sep 14 Average Sales}}$$Monthly Sales Performance:  $$\frac{\text{Current Month Sales - Pervious Month Sales}}{\text{Previous Month Sales}}$$Sales Volatility: $$\frac{\text{Maximum Monthly Sales - Minimum Monthly Sales}}{\text{Average Monthly Sales}}$$What is the closest average number of 11⁄2 ton Window ACs sold by Torrent Enterprises during April 2014 - March 2015?
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MCQ-> Read the following passage carefully and answer the questions given below it. Certain word/phrases have been printed in bold to help you locate them while answering some of the questions.The men of Suvarnanagari were very lazy. They only liked to gossip and tell each other tall tales. As soon as the sun rose, the men would tuck into hearty breakfast and then gather in groups for their daily session of gossiping. Then they would spend the rest of the day telling each other impossible stories. They came back only at lunch and dinner time. The farmlands of Suvarnanagari were very fertile. If the men had spent even a little time at fields, they would have reaped wonderful crops. But as they did nothing, all the responsibilities ended up on shoulders of the woman. They had to work hard the whole day. They cooked, cleaned, sent the children to school, worked in the fields, took the crops to the market - in short they did everything. One day the tired woman gathered and decided that the men needed to be taught a lesson. One of them suggested that they should write to the king about their problem, as he was known to be just and a kind person. So the letter was written and sent to the king. The women went back to their daily routines, hoping that the king would soon take some action. Many days passed, nothing changed, no one came, and the poor women began to lose hope. ‘After all why would the king of such a vast empire be concerned about the plight of the women of such a tiny village?’ they thought. A month passed by and it was a full moon night. The men ate their dinners and because it was so beautiful and well lit outside, they gathered again to chat and boast. That night they were trying to prove to one another that they were capable of performing the most impossible tasks. Soon a tall and handsome stranger joined them. Seeing his noble features and intelligent eyes, each one wanted to prove himself better than the others and impress to him. One said, ‘’I knew the map of this kingdom even before I was born. I ran to meet the king as soon as I was born, my mother had such trouble bringing me back home !’’ Everyone was impressed by this story. Soon another man said, ‘’So what is so great about that ? When I was a just a day old, I could ride a horse. I sat on a big horse and rode all the way to the king’s palace. He received me with lot of love and we had the most delicious meal together.’’ This was even more impressive, so everyone applauded. Now the third man said, ‘’Huh! That is nothing. I sat on an elephant when I was a week old and had lunch with the king in his palace.’’Before the admiring murmurs could die down, the fourth man said, ‘’When I was a month old, I flew like a bird and landed in the king’s garden. The king picked me up and even let me sit on his throne with him,’’ While everyone was in awe of these stories, the stranger spoke up, ‘’ Do all four of you know the king very well?’’ ‘’Of course we do! ‘’ they replied together. ‘’Our king knows and love us. In fact, he is proud to have supernatural beings like us in his kingdom,’’ one of them added. The stranger looked thoughtful. ‘’That makes my task so much easier. You see, I work in the king’s court. Some days ago the king had summoned four supermen to the city in order to repair a large hole in the city wall. As you know, we use only the largest and toughest stones for building these walls, and they could be lifted and put in place only by these supermen. The four supermen asked to be paid in gold bars and the king complied.But the night they received their fee, they disappeared from the palace. I have been wandering around ever since looking for them. The king has ordered me to find the four men and bring them back to the capital to finish the work. They will also have to return the gold bars they ran away with. It looks like the search has finally ended. I will take the four of you to the king along with the gold bars. The king will be very pleased with me and will surely reward me,’’ said the stranger. By the time the stranger finished his story, the four men realised that their lies had landed them into a huge trouble. Their faces turned ashamed and they dived at the stranger’s feet. ‘’Those were all lies. We are all just a bunch of lazy men. But if you forgive us and forget our stories, we promise to do some honest work and stop telling such lies,’’ they wailed. The stranger smiled and said, ’’Alright, I will tell the king there are no supermen in this village, just honest and hardworking men and women.’’ That night the stranger left the village. The women were sure that it was none other than the king himself.How did the men of Suvarnanagiri spend their days ?
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MCQ-> The multi-layered pie-chart below shows the sales of LED television sets for a big retail electronics outlet during 2016 and 2017. The outer layer shows the monthly sales during this period, with each label showing the month followed by sales figure of that month. For some months, the sales figures are not given in the chart. The middle-layer shows quarterwise aggregate sales figures (in some cases, aggregate quarter-wise sales numbers are not given next to the quarter). The innermost layer shows annual sales. It is known that the sales figures during the three months of the second quarter (April, May, June) of 2016 form an arithmetic progression, as do the three monthly sales figures in the fourth quarter (October, November, December) of that year. What is the percentage increase in sales in December 2017 as compared to the sales in December 2016?
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