1. Marketing channels mean---






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MCQ-> Study the following information carefully and answer the questions given below : Following are the conditions for selecting a Marketing Manager in an organisation The candidate must…………. (i) be at least 25 years and not more than 35 vears old as on 01.12.2011- (ii) be to graduate in any discipline with its least 55% aggregate marks. (iii) have completed Post Graduate Degree/Diploma in Management with specialisation in Marketing Management with at least 60% marks. (iv) have post qualification work experience of at least 5 years as Assistant Marketing Manager in an organisation. in the case of a candidate who fulfills all the conditions except……….. (a) at (ii) above, but has secured at least 50% in graduation and at least 65% in Post Graduate Degree/Diploma in Management with specialisation in Marketing Management, his/her case is to be referred to Head-Marketing. (b) at (ii) above, but is not more than 40 years old and has work experience of 8 years as Assistant Marketing Manager. his/her case is to be referred to Managing Director. In each question below, details of one candidate arc provided. You have to take one of the following courses of actions based on the conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases arc given to you as on 01.12.2011. Mark answer : a: if the data provided arc inadequate to take a decision. b: if the candidate is not to he selected. c: if the candidate is to be selected. d: if the t-tise is hi be referred to Head Marketing. e: if the cast is to be relerred to Managing Director. Now read the information provided in each question and mark your answer accordingly.Medha Gosavi was born on 8th March 1982. She has been working as Assistant Marketing Manager in an organisation for the past six years after completing her Post Graduate Degree in Management with specialisation in Marketing Management with 70% marks. She has secured 53% marks in B. Com
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MCQ->In a survey on the viewership of the TV channels, 73% of those surveyed viewed at least one of the three Channels: Star Plus, Sab TV, and Sony. 38% of those surveyed viewed Star Plus, 39% viewed Sony, and 23% viewed Sab TV. 11% of all those surveyed viewed all the three channels. What percentage of those surveyed, viewed more than one of the three TV channels?....
MCQ-> Read the following information carefully and answer the questions given below :Following are the criteria for hiring Marketing Manager in a company The applicant must----- (i) be a post graduate in Marketing Management (ii) be at least 25 years old as on 30.4.2001. (iii) have work experience of at least three years (iv) be ready to work for at least two years after appointed.However, if a candidate--- (a) fulfils all other criteria except at (i) above, but has work experience of more than five years-- the case is to be referred to General Manager-Marketing. (b) fulfils all other criteria except at (iv) above, but has obtained Ph.D. Degree, the case may be referred to Vice President-Marketing.Based on the above criteria and the information given in each case, you have to take the decision in each case. You are not assume anything. The cases are given to you as on 30.4.2001.Shankar Trivedi was born on 27th August, 1972. He has been working since January 1992. He has appeared in the final examination of Part Time Post Graduate Programme in Marketing Management. He is ready to work for five more years.
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MCQ-> The membrane-bound nucleus is the most prominent feature of the eukaryotic cell. Schleiden and Schwann, when setting forth the cell doctrine in the 1830s, considered that it had a central role in growth and development. Their belief has been fully supported even though they had only vague notions as to what that role might be, and how the role was to be expressed in some cellular action. The membraneless nuclear area of the prokaryotic cell, with its tangle of fine threads, is now known to play a similar role.Some cells, like the sieve tubes of vascular plants and the red blood cells of mammals, do not possess nuclei during the greater part of their existence, although they had nuclei when in a less differentiated state. Such cells can no longer divide and their life span is limited Other cells are regularly multinucleate. Some, like the cells of striated muscles or the latex vessels of higher plants, become so through cell fusion. Some, like the unicellular protozoan paramecium, are normally binucleate, one of the nuclei serving as a source of hereditary information for the next generation, the other governing the day-to-day metabolic activities of the cell. Still other organisms, such as some fungi, are multinucleate because cross walls, dividing the mycelium into specific cells, are absent or irregularly present. The uninucleate situation, however, is typical for the vast majority of cells, and it would appear that this is the most efficient and most economical manner of partitioning living substance into manageable units. This point of view is given credence not only by the prevalence of uninucleate cells, but because for each kind of cell there is a ratio maintained between the volume of the nucleus and that of the cytoplasm. If we think of the nucleus as the control centre of the cell, this would suggest that for a given kind of cell performing a given kind of work, one nucleus can ‘take care of’ a specific volume of cytoplasm and keep it in functioning order. In terms of material and energy, this must mean providing the kind of information needed to keep flow of materials and energy moving at the correct rate and in the proper channels. With the multitude of enzymes in the cell, materials and energy can of course be channelled in a multitude of ways; it is the function of some information molecules to make channels of use more preferred than others at any given time. How this regulatory control is exercised is not entirely clear.The nucleus is generally a rounded body. In plant cells, however, where the centre of the cell is often occupied by a large vacuole, the nucleus may be pushed against the cell wall, causing it to assume a lens shape. In some white blood cells, such as polymorphonucleated leukocytes, and in cells of the spinning gland of some insects and spiders, the nucleus is very much lobed The reason for this is not clear, but it may relate to the fact that for a given volume of nucleus, a lobate form provides a much greater surface area for nuclear-cytoplasmic exchanges, possibly affecting both the rate and the amount of metabolic reactions. The nucleus, whatever its shape, is segregated from the cytoplasm by a double membrane, the nuclear envelope, with the two membranes separated from each other by a perinuclear space of varying width. The envelope is absent only during the time of cell division, and then just for a brief period The outer membrane is often continuous with the membranes of the endoplasmic reticulum, a possible retention of an earlier relationship, since the envelope, at least in part, is formed at the end cell division by coalescing fragments of the endoplasmic reticulum. The cytoplasmic side of the nucleus is frequently coated with ribosomes, another fact that stresses the similarity and relation of the nuclear envelope to the endoplasmic reticulum. The inner membrane seems to posses a crystalline layer where it abuts the nucleoplasm, but its function remains to be determined.Everything that passes between the cytoplasm and the nucleus in the eukaryotic cell must transverse the nuclear envelope. This includes some fairly large molecules as well as bodies such as ribosomes, which measure about 25 mm in diameter. Some passageway is, therefore, obviously necessary since there is no indication of dissolution of the nuclear envelope in order to make such movement possible. The nuclear pores appear to be reasonable candidates for such passageways. In plant cells these are irregularly, rather sparsely distributed over the surface of the nucleus, but in the amphibian oocyte, for example, the pores are numerous, regularly arranged, and octagonal and are formed by the fusion of the outer and inner membrane.Which of the following kinds of cells never have a nuclei?
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MCQ->Marketing process that turns marketing strategies into marketing actions in order to accomplish strategic marketing objectives is....
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