1. A successful marketing person requires one of the following qualities:






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MCQ-> Please read the passage below and answer the questions that follow:It is sometimes said that consciousness is a mystery in the sense that we have no idea what it is. This is clearly not true. What could be better known to us than our own feelings and experiences? The mystery of consciousness is not what consciousness is, but why it is.Modern brain imaging techniques have provided us with a rich body of correlations between physical processes in the brain and the experiences had by the person whose brain it is. We know, for example, that a person undergoing stimulation in her or his ventromedial hypothalamus feels hunger. The problem is that no one knows why these correlations hold. It seems perfectly conceivable that ventromedial hypothalamus stimulation could do its job in the brain without giving rise to any kind of feeling at all. No one has even the beginnings of an explanation of why some physical systems, such as the human brain, have experiences. This is the difficulty David Chalmers famously called ‘the hard problem of consciousness’.Materialists hope that we will one day be able to explain consciousness in purely physical terms. But this project now has a long history of failure. The problem with materialist approaches to the hard problem is that they always end up avoiding the issue by redefining what we mean by ‘consciousness’. They start off by declaring that they are going to solve the hard problem, to explain experience; but somewhere along the way they start using the word ‘consciousness’ to refer not to experience but to some complex behavioural functioning associated with experience, such as the ability of a person to monitor their internal states or to process information about the environment. Explaining complex behaviours is an important scientific endeavour. But the hard problem of consciousness cannot be solved by changing the subject. In spite of these difficulties, many scientists and philosophers maintain optimism that materialism will prevail. At every point in this glorious history, it is claimed, philosophers have declared that certain phenomena are too special to be explained by physical science - light, chemistry, life - only to be subsequently proven wrong by the relentless march of scientific progress.Before Galileo it was generally assumed that matter had sensory qualities: tomatoes were red, paprika was spicy, flowers were sweet smelling. How could an equation capture the taste of spicy paprika? And if sensory qualities can’t be captured in a mathematical vocabulary, it seemed to follow that a mathematical vocabulary could never capture the complete nature of matter. Galileo’s solution was to strip matter of its sensory qualities and put them in the soul (as we might put it, in the mind). The sweet smell isn’t really in the flowers, but in the soul (mind) of the person smelling them … Even colours for Galileo aren’t on the surfaces of the objects themselves, but in the soul of the person observing them. And if matter in itself has no sensory qualities, then it’s possible in principle to describe the material world in the purely quantitative vocabulary of mathematics. This was the birth of mathematical physics.But of course Galileo didn’t deny the existence of the sensory qualities. If Galileo were to time travel to the present day and be told that scientific materialists are having a problem explaining consciousness in purely physical terms, he would no doubt reply, “Of course they do, I created physical science by taking consciousness out of the physical world!”Which of the following statements captures the essence of the passage?
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MCQ-> Some psychologists and sociologists believe that psychopathy can be an asset in business and politics and that, as a result, psychopathic traits are overrepresented among successful people. This would be a puzzle if it were so. If our moral feelings evolved through natural selection, then it shouldn‘t be the case that one would flourish without them. And, in fact, the successful psychopath is probably the exception. Psychopaths have certain deficits. Some of these are subtle. The psychologist Abigail Marsh and her colleagues find that psychopaths are markedly insensitive to the expression of fear. Normal people recognize fear and treat it as a distress cue, but 13 psychopaths have problems seeing it, let alone responding to it appropriately. Other deficits run deeper. The overall lack of moral sentiments—and specifically, the lack of regard for others—might turn out to be the psychopath‘s downfall. We non-psychopaths are constantly assessing one another, looking for kindness and shame and the like, using this information to decide whom to trust, whom to affiliate with. The psychopath has to pretend to be one of us. But this is difficult. It‘s hard to force yourself to comply with moral rules just through a rational appreciation of what you are expected to do. If you feel like strangling the cat, it‘s a struggle to hold back just because you know that it is frowned upon. Without a normal allotment of shame and guilt, psychopaths succumb to bad impulses, doing terrible things out of malice, greed, and simple boredom. And sooner or later, they get caught. While psychopaths can be successful in the short term, they tend to fail in the long term and often end up in prison or worse. Let‘s take a closer look at what separates psychopaths from the rest of us. There are many symptoms of psychopathy, including pathological lying and lack of remorse or guilt, but the core deficit is indifference toward the suffering of other people. Psychopaths lack compassion. To understand how compassion works for all of us non-psychopaths, it‘s important to distinguish it from empathy. Now, some contemporary researchers use the terms interchangeably, but there is a big difference between caring about a person (compassion) and putting yourself in the person‘s shoes (empathy).I am too much of an adaptationist to think that a capacity as rich as empathy exists as a freak biological accident. It most likely has a function, and the most plausible candidate here is that it motivates us to care about others. Empathy exists to motivate compassion and altruism. Still, the link between empathy (in the sense of mirroring another‘s feelings) and compassion (in the sense of feeling and acting kindly toward another) is more nuanced than many people believe. First, although empathy can be automatic and unconscious—a crying person can affect your mood, even if you‘re not aware that this is happening and would rather it didn‘t—we often choose whether to empathize with another person. So when empathy is present, it may be the product of a moral choice, not the cause of it. Empathy is also influenced by what one thinks of the other person. Second, empathy is not needed to motivate compassion. As the psychologist Steven Pinker points out, “If a child has been frightened by a barking dog and is howling in terror, my sympathetic response is not to howl in terror with her, but to comfort and protect her” Third, just as you can have compassion without empathy, you can have empathy without compassion. You might feel the person‘s pain and wish to stop feeling it—but choose to solve the problem by distancing yourself from that person instead of alleviating his or her suffering. Even otherwise good people sometimes turn away when faced with depictions of pain and suffering in faraway lands, or when passing a homeless person on a city street.The core deficit of Psychopaths affects their long term success because,
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MCQ-> Study the following information carefully to answer the given question Ten persons from different companies viz Samsung, Bata, Microsoft, Google, Apple, HCL, ITC, Reliance, Airtel and Vodafone are sitting in two parallel rows containing five people each, in such a way that there is an equal distance between adjacent persons. In row 1- B, C, D, E and F are seated and all of them are facing south. In row-2 R, S, T, U and V are seated and all of them are facing north. Therefore, in the given seating arrangement, each member seated in a row faces another member of the other row. (All the information given above does not the order of seating as in give thefinal arrangement.) • There people sit between R and the person from Apple. The person from Reliance is an immediate neighbour of the one who faces the person from Apple. V sits to the immediate left of the one who faces the person from Reliance. • Only one person sits between V and T. The person from Bata sits second to the right of the one who faces T. F sits second to the left of the person from Google. The person from Google does not sit at an extreme end of the line. • Only two people sit between F and D. The person from Samsung faces an immediate neighbour of D. U is an immediate neighbour of the person from Microsoft. V is not from Microsoft. B sits second to the left of C. • The person from ITC is an immediate neighbour of the person from Vodafone. Neither V nor F is from ITC. The person from ITC faces the person from HCL.F is related to ITC in the same way as T is related to HCL, based on the given arrangement. To who amongst the following is D related to following the same pattern ?
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MCQ-> Study the following information carefully and answer the questions given below : Following are the conditions for selecting a Marketing Manager in an organisation The candidate must…………. (i) be at least 25 years and not more than 35 vears old as on 01.12.2011- (ii) be to graduate in any discipline with its least 55% aggregate marks. (iii) have completed Post Graduate Degree/Diploma in Management with specialisation in Marketing Management with at least 60% marks. (iv) have post qualification work experience of at least 5 years as Assistant Marketing Manager in an organisation. in the case of a candidate who fulfills all the conditions except……….. (a) at (ii) above, but has secured at least 50% in graduation and at least 65% in Post Graduate Degree/Diploma in Management with specialisation in Marketing Management, his/her case is to be referred to Head-Marketing. (b) at (ii) above, but is not more than 40 years old and has work experience of 8 years as Assistant Marketing Manager. his/her case is to be referred to Managing Director. In each question below, details of one candidate arc provided. You have to take one of the following courses of actions based on the conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases arc given to you as on 01.12.2011. Mark answer : a: if the data provided arc inadequate to take a decision. b: if the candidate is not to he selected. c: if the candidate is to be selected. d: if the t-tise is hi be referred to Head Marketing. e: if the cast is to be relerred to Managing Director. Now read the information provided in each question and mark your answer accordingly.Medha Gosavi was born on 8th March 1982. She has been working as Assistant Marketing Manager in an organisation for the past six years after completing her Post Graduate Degree in Management with specialisation in Marketing Management with 70% marks. She has secured 53% marks in B. Com
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MCQ-> Directions : Study the following information carefully to answer these questions: Eight persons from different banks viz. UCO Bank, Syndicate Bank, Canara Bank, PNB, Dena Bank, Oriental Bank of Commerce, Indian Bank and Bank of Maharashtra are sitting in two parallel rows containing four people each, in such a way that there is an equal distance between adjacent persons. In row-1 A, B, C and D are seated and all of them are facing South. In row-2 P, Q, R and S are seated and all of them are facing North. Therefore in the given seating arrangement each member seated in a row faces another member of the other row. (All the information given above does not necessarily represent the order of seating as in the final arrangement.) ★ C sits second to right of the person from bank of Maharashtra. R is an immediate neighbour of the person who faces the person from bank of Maharashtra. ★ Only one person sits between R and the person for PNB. Immediate neighbour of the person from PNB faces the person from Canara Bank. ★ The person from UCO Bank faces the person from Oriental Bank of Commerce. R is not from Oriental Bank of Commerce. P is not from PNB. P does not face the person from Bank of Maharashtra. ★ Q faces the person from Dena Bank. The one who faces S sits to the immediate left of A. ★ B does not sit at any of the extreme ends of the line. The person from Bank of Maharashtra does not face the person from Syndicate Bank.Which of the following is true regarding A?
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