76. ----------------- is the process of dividing buyers into different groups on the basis ofpersonality traits, lifestyle, or values.
77. Planning the infrastructure to meet demand, then implementing and controlling the physical flow8 materials and final goods from points of origin to points of use, to meet customer requirements at a profit is the process of:
78. Green marketing is a part of:
79. Introduction of product in large scale in the target market is called :
80. In a competitive market having several substitutes, a firm may adopt:
81. The objective of relationship marketing is :
82. .Rapid penetration strategy Involves :
83. ------------------ involves creating a brand identity based on heritage or nostalgia for acompany’s past products.
84. Which Malayalam literary journal established in 1904 to serve as a voice of the underprivileged communities was popularly referred as the “Ezhava Gazette'’?
85. The first non Namputhiri Brahmin to ring the temple bell of the Guruvayoor temple was :
86. “In the Cause of the People” is the autobiography of which Kerala Leader?
87. ‘Independence of India League', a left wing within the Indian National Congress, formed in 1927 under the leadership of:
88. Which socio-political activist in Kerala was known as ‘Mithavadi’?
89. In India, Judiciary is :
90. “The Directive Principles of State Policy” is just like a cheque on bank payable at the donvenience of the bank - Who made this remark?
91. The Comptroller and Auditor General acts as :
92. The National Food Security Act (NFSA) enacted into law' on :
93. In 1834, an English School was opened at Thiruvananthapuram by an Englishman Roberts under the patronage of:
94. “Madirasi Yathra', a-poetry travelogue is written by :
95. Which one of the following public sector banks emblem figures a dog and the words ‘Faithful, Friendly' in it?
96. “Kallumaala Samaram”, the famous emancipation agitation in Kerala was led by:
97. Temple Entry Proclamation was on 1936 :
98. .‘Darsanamaala’, the famous work of Sree Narayana Guru was written in which language?
99. ‘Pookottur Revolt’ is related to which of the following incidents?
100. “Veera Virada Kumara Vibho', the beautiful literary lines created by :
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