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You Are On Multi Choice Question Bank SET 2216
110801. The target group for Home Loans is
(A): All body-builders (B): Tiles manufacturers (C): Housing societies (D): Individuals not owning any house
110802. The best, important and central activity of a business is known as its
(A): Portfolio (B): Product line (C): Nuclear Activity (D): Mainstay (E): Core Competency
110803. Buyer resistance in a sales deal can be overcome by means of
(A): lengthy sales talk (B): confusing sales talk (C): IT jargons (D): perseverance (E): arguing skills
110804. Which of the following may be classified as FMCG?
(A): Printing Machines (B): Tobaco Product (C): Life Saving Drugs (D): Coin Vending Machines (E): Industrial Goods
110805. EMI is a marketing tool if
(A): it is very high (B): it is very low (C): it is increasing (D): it is fluctuating (E): It has no role as a marketing tool
110806. Home Loans can be best canvassed among
(A): Builders (B): Flat owners (C): Land developers (D): Agriculturists (E): Individuals wanting to buy a flat or house
110807. The target group for SME loans is
(A): All Businessmen (B): All Professionals (C): All SSIs (D): All of the above (E): None of these
110808. One of the following is not included in the 7 Ps of Marketing. Find the same
(A): Product (B): Price (C): Production (D): Promotion (E): None of these
110809. A successful Blue Ocean Strategy requires
(A): Effective communication (B): Innovative skills (C): Motivation (D): All of the above (E): None of these
110810. One of the following is not involved in the Growth Strategies of a Company
(A): Horizontal integration (B): Vertical integration (C): Diversification (D): Intensification (E): None of these
110811. CRM (Customer Relationship Management) is
(A): A pre-sales activity (B): A tool for lead generation (C): An ongoing daily activity (D): The task of a DSA (E): All of the above
110812. Personal Loans can be canvassed among
(A): Salaried persons (B): Pensioners (C): Foreign Nationals (D): N RI customers (E): Non-customers
110813. Innovation in marketing is same as
(A): Motivation (B): Perspiration (C): Aspiration (D): Creativity (E): Team work
110814. Market-driven strategies include
(A): Identifying problems (B): Planning marketing tactics of peers (C): Positioning the Organisation and its brands in the marketplace (D): Internal marketing (E): Selling old products
110815. Service Marketing is the same as
(A): Internet Marketing (B): Telemarketing (C): Internal Marketing (D): Relationship Marketing (E): Transaction Marketing
110816. Social Marketing means
(A): Share market prices (B): Marketing by the entire society (C): Internet Marketing (D): Marketing for a social cause (E): Society bye-laws
110817. Marketing channels mean
(A): Delivery objects (B): Sales targets (C): Delivery outlets (D): Delivery Boys (E): Sales teams
110818. A Market Plan is
(A): Performance Appraisal of marketing staff (B): Company Prospectus (C): Documented marketing strategies (D): Business targets (E): Call centre
110819. Generation of sales leads can be improved by
(A): Being very talkative (B): Increasing personal and professional contacts (C): Being passive (D): Engaging Recovery Agents (E): Product designs
110820. Effective selling skills depends on
(A): Size of the sales team (B): Age of the sales team (C): Peer strength (D): Knowledge level of the sales team (E): Educational level of the sales team
110821. The key challenge to market-driven strategy is
(A): Selling maximum products (B): Employing maximum DSAs (C): Delivering superior value to customers (D): Being rigid to changes (E): Adopting short-term vision
110822. Customisation is useful for
(A): Designing customer specific products (B): Call centres (C): Publicity (D): Motivating the staff (E): Cold calls
110823. Online Marketing is the function of which of the following?
(A): Designs Section (B): IT Department (C): Production Department (D): Purchase Section (E): A collective function of all staff
110824. A good Brand can be built up by way of
(A): Consistent offering of good services (B): Large number of products (C): Old age (D): Break-down of IT support (E): Customer Grievances
110825. The target market for Debit Cards is
(A): All existing account-holders (B): All agriculturists (C): All DSAs (D): All vendors (E): All Outsourced agents
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