1. Digital marketing is like.....






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MCQ-> Study the following information carefully and answer the questions given below : Following are the conditions for selecting a Marketing Manager in an organisation The candidate must…………. (i) be at least 25 years and not more than 35 vears old as on 01.12.2011- (ii) be to graduate in any discipline with its least 55% aggregate marks. (iii) have completed Post Graduate Degree/Diploma in Management with specialisation in Marketing Management with at least 60% marks. (iv) have post qualification work experience of at least 5 years as Assistant Marketing Manager in an organisation. in the case of a candidate who fulfills all the conditions except……….. (a) at (ii) above, but has secured at least 50% in graduation and at least 65% in Post Graduate Degree/Diploma in Management with specialisation in Marketing Management, his/her case is to be referred to Head-Marketing. (b) at (ii) above, but is not more than 40 years old and has work experience of 8 years as Assistant Marketing Manager. his/her case is to be referred to Managing Director. In each question below, details of one candidate arc provided. You have to take one of the following courses of actions based on the conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases arc given to you as on 01.12.2011. Mark answer : a: if the data provided arc inadequate to take a decision. b: if the candidate is not to he selected. c: if the candidate is to be selected. d: if the t-tise is hi be referred to Head Marketing. e: if the cast is to be relerred to Managing Director. Now read the information provided in each question and mark your answer accordingly.Medha Gosavi was born on 8th March 1982. She has been working as Assistant Marketing Manager in an organisation for the past six years after completing her Post Graduate Degree in Management with specialisation in Marketing Management with 70% marks. She has secured 53% marks in B. Com
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MCQ->Fact 1: All dogs like to run. Fact 2: Some dogs like to swim. Fact 3: Some dogs look like their masters. If the first three statements are facts, which of the following statements must also be a fact? I: All dogs who like to swim look like their masters. II: Dogs who like to swim also like to run. III: Dogs who like to run do not look like their masters.....
MCQ-> Cells are the ultimate multi-taskers: they can switch on genes and carry out their orders, talk to each other, divide in two, and much more, all at the same time. But they couldn’t do any of these tricks without a power source to generate movement. The inside of a cell bustles with more traffic than Delhi roads, and, like all vehicles, the cell’s moving parts need engines. Physicists and biologists have looked ‘under the hood’ of the cell and laid out the nuts and bolts of molecular engines.The ability of such engines to convert chemical energy into motion is the envy nanotechnology researchers looking for ways to power molecule-sized devices. Medical researchers also want to understand how these engines work. Because these molecules are essential for cell division, scientists hope to shut down the rampant growth of cancer cells by deactivating certain motors. Improving motor-driven transport in nerve cells may also be helpful for treating diseases such as Alzheimer’s, Parkinson’s or ALS, also known as Lou Gehrig’s disease.We wouldn’t make it far in life without motor proteins. Our muscles wouldn’t contract. We couldn’t grow, because the growth process requires cells to duplicate their machinery and pull the copies apart. And our genes would be silent without the services of messenger RNA, which carries genetic instructions over to the cell’s protein-making factories. The movements that make these cellular activities possible occur along a complex network of threadlike fibers, or polymers, along which bundles of molecules travel like trams. The engines that power the cell’s freight are three families of proteins, called myosin, kinesin and dynein. For fuel, these proteins burn molecules of ATP, which cells make when they break down the carbohydrates and fats from the foods we eat. The energy from burning ATP causes changes in the proteins’ shape that allow them to heave themselves along the polymer track. The results are impressive: In one second, these molecules can travel between 50 and 100 times their own diameter. If a car with a five-foot-wide engine were as efficient, it would travel 170 to 340 kilometres per hour.Ronald Vale, a researcher at the Howard Hughes Medical Institute and the University of California at San Francisco, and Ronald Milligan of the Scripps Research Institute have realized a long-awaited goal by reconstructing the process by which myosin and kinesin move, almost down to the atom. The dynein motor, on the other hand, is still poorly understood. Myosin molecules, best known for their role in muscle contraction, form chains that lie between filaments of another protein called actin. Each myosin molecule has a tiny head that pokes out from the chain like oars from a canoe. Just as rowers propel their boat by stroking their oars through the water, the myosin molecules stick their heads into the actin and hoist themselves forward along the filament. While myosin moves along in short strokes, its cousin kinesin walks steadily along a different type of filament called a microtubule. Instead of using a projecting head as a lever, kinesin walks on two ‘legs’. Based on these differences, researchers used to think that myosin and kinesin were virtually unrelated. But newly discovered similarities in the motors’ ATP-processing machinery now suggest that they share a common ancestor — molecule. At this point, scientists can only speculate as to what type of primitive cell-like structure this ancestor occupied as it learned to burn ATP and use the energy to change shape. “We’ll never really know, because we can’t dig up the remains of ancient proteins, but that was probably a big evolutionary leap,” says Vale.On a slightly larger scale, loner cells like sperm or infectious bacteria are prime movers that resolutely push their way through to other cells. As L. Mahadevan and Paul Matsudaira of the Massachusetts Institute of Technology explain, the engines in this case are springs or ratchets that are clusters of molecules, rather than single proteins like myosin and kinesin. Researchers don’t yet fully understand these engines’ fueling process or the details of how they move, but the result is a force to be reckoned with. For example, one such engine is a spring-like stalk connecting a single-celled organism called a vorticellid to the leaf fragment it calls home. When exposed to calcium, the spring contracts, yanking the vorticellid down at speeds approaching three inches (eight centimetres) per second.Springs like this are coiled bundles of filaments that expand or contract in response to chemical cues. A wave of positively charged calcium ions, for example, neutralizes the negative charges that keep the filaments extended. Some sperm use spring-like engines made of actin filaments to shoot out a barb that penetrates the layers that surround an egg. And certain viruses use a similar apparatus to shoot their DNA into the host’s cell. Ratchets are also useful for moving whole cells, including some other sperm and pathogens. These engines are filaments that simply grow at one end, attracting chemical building blocks from nearby. Because the other end is anchored in place, the growing end pushes against any barrier that gets in its way.Both springs and ratchets are made up of small units that each move just slightly, but collectively produce a powerful movement. Ultimately, Mahadevan and Matsudaira hope to better understand just how these particles create an effect that seems to be so much more than the sum of its parts. Might such an understanding provide inspiration for ways to power artificial nano-sized devices in the future? “The short answer is absolutely,” says Mahadevan. “Biology has had a lot more time to evolve enormous richness in design for different organisms. Hopefully, studying these structures will not only improve our understanding of the biological world, it will also enable us to copy them, take apart their components and recreate them for other purpose.”According to the author, research on the power source of movement in cells can contribute to
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MCQ-> Consider the following information and answer questions based on it. Among 60 students. 12 like only algebra, 13 like only geometry, 10 like only trigonometry, 5 like both algebra and trigonometry, 8 like only physics, 5 like both physics and geometry and the remaining like both algebra and physics.The number of students who like physics but not geometry is
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MCQ-> YOU HAVE ONE BRIEF PASSAGE WITH LIVE QUESTIONS. READ THE PASSAGE CAREFULLY AND CHOOSE THE BEST ANSWER TO EACH QUESTION OUT OF THE FOUR ALTERNATIVES. A reason why people at school read books is to please their teacher. The teacher has said that this that or the other is a good book and that it is a sign of good taste to enjoy it. So a number of boys and girls anxious to please their teacher get the book and read it. Two or three of them may genuinely like it for their own sake and be grateful to the teacher for putting it in their way. But many will not honestly like it or will persuade themselves that they like it. And that does a great deal of harm. The people who cannot like the book run the risk of two things happening to them either they are put off the idea of the book-let us suppose the book was David Copperfield-either they are put off the idea of classical novels or they take a dislike to Dickens and decide firmly never to waste their time on anything of the sort again or they get a guilty conscience about the whole thing they feel that they do not like what they ought to like and that therefore there is something wrong with them. They are quite mistaken of course. There is nothing wrong with them. The mistake has all been on the teacher s side. What has happened is that they have been shoved up against a book before they were ready for it. It is like giving a young child food only suitable for an adult Result indigestion violent stomach-ache and a rooted dislike of that article of food evermore.The passage is about what ?
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