1. Marketing Opportunities mean —






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MCQ-> Study the following information carefully and answer the questions given below : Following are the conditions for selecting a Marketing Manager in an organisation The candidate must…………. (i) be at least 25 years and not more than 35 vears old as on 01.12.2011- (ii) be to graduate in any discipline with its least 55% aggregate marks. (iii) have completed Post Graduate Degree/Diploma in Management with specialisation in Marketing Management with at least 60% marks. (iv) have post qualification work experience of at least 5 years as Assistant Marketing Manager in an organisation. in the case of a candidate who fulfills all the conditions except……….. (a) at (ii) above, but has secured at least 50% in graduation and at least 65% in Post Graduate Degree/Diploma in Management with specialisation in Marketing Management, his/her case is to be referred to Head-Marketing. (b) at (ii) above, but is not more than 40 years old and has work experience of 8 years as Assistant Marketing Manager. his/her case is to be referred to Managing Director. In each question below, details of one candidate arc provided. You have to take one of the following courses of actions based on the conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases arc given to you as on 01.12.2011. Mark answer : a: if the data provided arc inadequate to take a decision. b: if the candidate is not to he selected. c: if the candidate is to be selected. d: if the t-tise is hi be referred to Head Marketing. e: if the cast is to be relerred to Managing Director. Now read the information provided in each question and mark your answer accordingly.Medha Gosavi was born on 8th March 1982. She has been working as Assistant Marketing Manager in an organisation for the past six years after completing her Post Graduate Degree in Management with specialisation in Marketing Management with 70% marks. She has secured 53% marks in B. Com
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MCQ-> Read the following information carefully and answer the questions given below :Following are the criteria for hiring Marketing Manager in a company The applicant must----- (i) be a post graduate in Marketing Management (ii) be at least 25 years old as on 30.4.2001. (iii) have work experience of at least three years (iv) be ready to work for at least two years after appointed.However, if a candidate--- (a) fulfils all other criteria except at (i) above, but has work experience of more than five years-- the case is to be referred to General Manager-Marketing. (b) fulfils all other criteria except at (iv) above, but has obtained Ph.D. Degree, the case may be referred to Vice President-Marketing.Based on the above criteria and the information given in each case, you have to take the decision in each case. You are not assume anything. The cases are given to you as on 30.4.2001.Shankar Trivedi was born on 27th August, 1972. He has been working since January 1992. He has appeared in the final examination of Part Time Post Graduate Programme in Marketing Management. He is ready to work for five more years.
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MCQ-> Read the following passages carefully and answer the questions given at the end of each passage.PASSAGE 3Typically women participate in the labour force at a very high rate in poor rural countries. The participation rate then falls as countries industrialise and move into the middle income class. Finally, if the country grows richer still, more families have the resources for higher education for women and from there they often enter the labour force in large numbers. Usually, economic growth goes hand in hand with emancipation of women. Among rich countries according to a 2015 study, female labour force participation ranges from nearly 80 percent in Switzerland to 70 percent in Germany and less than 60 Percent in the United States and Japan. Only 68 Percent of Canadian omen participated in the workforce in 1990; two decades later that increased to 74 Percent largely due to reforms including tax cuts for second earners and new childcare services. In Netherlands the female labour participation rate doubled since 1980 to 74 Percent as a result of expanded parental leave policies and the spread of flexible, part time working arrangements. In a 2014 survey of 143 emerging countries, the World Bank found that 90 Percent have at least one law that limits the economic opportunities available to women. These laws include bans or limitations on women owning property, opening a bank account, signing a contract, entering a courtroom, travelling alone, driving or controlling family finances. Such restrictions are particularly prevalent in the Middle East and South Asia with the world’s lowest female labour force participation, 26 and 35 percent respectively. According to date available with the International Labour Organisation (ILO), between 2004 and 2011, when the Indian economy grew at a healthy average of about 7 percent, there was a decline in female participation in the country’s labour force from over 35 percent to 25 percent. India also posted the lowest rate of female participation in the workforce among BRIC countries. India’s performance in female workforce participation stood at 27 percent, significantly behind China (64 percent), Brazil (59 percent), Russian Federation (57 percent), and South Africa (45 percent). The number of working women in India had climbed between 2000 and 2005, increasing from 34 percent to 37 percent, but since then the rate of women in the workforce has to fallen to 27 percent as of 2014, said the report citing data from the World Bank. The gap between male and female workforce participation in urban areas in 2011 stood at 40 percent, compared to rural areas where the gap was about 30 percent. However, in certain sectors like financial services, Indian women lead the charge. While only one in 10 Indian companies are led by women, more than half of them are in the financial sector. Today, women head both the top public and private banks in India. Another example is India’s aviation sector, 11.7 percent of India’s 5,100 pilots are women, versus 3 percent worldwide. But these successes only represent a small of women in the country. India does poorly in comparison to its neighbours despite a more robust economic growth. In comparison to India, women in Bangladesh have increased their participation in the labour market, which is due to the growth of the ready- made garment sector and a push to rural female employment. In 2015, women comprised of 43 percent of the labour force in Bangladesh. The rate has also increased in Pakistan, albeit from a very low starting point, while participation has remained relatively stable in Sri Lanka. Myanmar with 79 percent and Malaysia with 49 percent are also way ahead of India. Lack of access to higher education, fewer job opportunities, the lack of flexibility in working conditions, as well as domestic duties are cited as factors behind the low rates. Marriage significantly reduced the probability of women working by about 8 percent in rural areas and more than twice as much in urban areas, said an Assocham report. ILO attributes this to three factors: increasing educational enrolment, improvement in earning of male workers that discourage women’s economic participation, and lack of employment opportunities at certain levels of skills and qualifications discouraging women to seek work. The hurdles to working women often involve a combination of written laws and cultural norms. Cultures don’t change overnight but laws can. The IMF says that even a small step such as countries granting women the right to open a bank account can lead to substantial increase in female labour force participation over the next seven years. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), even a 10 percent increase in women participating in the workforce can boost gross domestic product (GDP) by 0.3 percent. The OECD recently estimated that eliminating the gender gap would lead to an overall increase in GDP of 12 percent in its member nations between 2015 and 2030. The GDP gains would peak close to 20 percent in both Japan and South Korea and more than 20 percent in Italy. A similar analysis by Booz and Company showed that closing gender gap in emerging countries could yield even larger gains in GDP by 2020, ranging from a 34 percent gain in Egypt to 27 percent in India and 9 percent in Brazil. According to the above passage, though there are many reasons for low female labour force participation, the most important focus of the passage is on
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MCQ->Marketing process that turns marketing strategies into marketing actions in order to accomplish strategic marketing objectives is....
MCQ-> Instructions: Read the following information carefully to answer the questions given below. In a college, 150 students of MBA are enrolled. The ratio of boys and girls is 7 : 8 respectively. There are three disciplines namely marketing , HR and finance in the college. In marketing discipline there are 50% girls of their total number and the boys are 40% of their total number. In HR discipline, girls are 30% of their total number. Finance discipline has girls, 20% of their total number and boys 30% of their total number. 7 boys and 9 girls are in HR and marketing both. 6 boys and 7 girls are in HR and finance both. 5 boys and 8 girls are in marketing and finance both. 2 boys and 3 girls are enrolled in all three disciplines.What percentage of students are enrolled in all three disciplines?
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