1. In order to quantify the intangibles and incentives to the multi brand dealers (dealers who stock multiple goods as well as competing brands) and the associated channel members, a Company(X) formulates a point score card, which is called as brand building points. This brand building point is added to the sales target achieved points for redemption. The sales target achieved point is allotted as per the table 3 of this question. The sum of brand building point and sales achieved points is the total point that can be redeemed by the dealer against certain goods, as shown in the second table. The detail of the system is shown in the tables below There are 10 multi brand dealers in Nasik and the sales that they have achieved in the end of a quarter are: Maheshwari & Co has Company X signage along with other brand signage in the main entrance of the store, the exterior walls of the store have the painting of only company X, the side wall in the interior has the painting of Company X. The POP display of Company X is above the eye level with other brands while the stacking of goods of Company X is in the back row of the shelves. The brand building points when combined with the sales achieved points amounts to the total points that a dealer can accumulate in a quarter. The number of Tupperware Sets that Maheshwari & Co can redeem after the quarter (July to September) is?
 





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  • By: anil on 05 May 2019 02.40 am
    In brand building points earned by Maheshwari & Co: Points earned for having signage board = 10
    Points earned for exterior walls of the store = 20
    Points earned for Company X painting in the interior of the store = 2.5
    Points earned for POP display of company X = 5
    Points earned for stacking of company X goods in the shelves = 0 Hence, total brand building points earned by Maheshwari & Co. = 10+20+2.5+5 = 37.50 Also, Maheshwari & Co achieved a tageter more than 100%. Therefore, the sales target points earned by Maheshwari & Co = 15 + (56241-50000)*0.25 =  1575.25. Therefore, total redeemable points acquired by Maheshwari & Co in Jul-Sep quarter = 1575.25+37.50 = 1612.75. A tupperware set can be availed by redeeming 600 points. Hence, we can say that Maheshwari & Co can avail 2 Tupperware set by the end of the quarter.  Hence, option A is the correct answer. 
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