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You Are On Multi Choice Question Bank SET 2217
110851. Value-added services means
(A): Low-cost products (B): High-cost products (C): At-par services (D): Additional services for the same cost (E): Giving discounts
110852. The competitive position of a company can be improved by
(A): Increasing the selling price (B): Reducing the margin (C): Ignoring competitors (D): Increasing the cost price
110853. The 'USP' of a product denotes the
(A): Usefulness of the product (B): Drawbacks of a Product (C): Main Functions (D): Number of allied products available (E): High selling features of a product
110854. Post-sales activities include
(A): Sales presentation (B): Customer identification
110855. Market segmentation can be resorted to by dividing the target group as per
(A): Income levels of customers (B): age of the employees (C): Needs of the salespersons (D): Marketing skills of the employees (E): Size of the organisation
110856. Innovation in marketing is the same as
(A): Abbreviation (B): Communication (C): Creativity (D): Aspiration (E): Research work
110857. A successful marketing person requires one of the following qualities:
(A): Aggressiveness (B): Insistence (C): Sympathy (D): Empathy (E): pride
110858. Leads can be best sourced from
(A): Foreign Customers (B): Yellow paages (C): Dictionary (D): List of vendors (E): Local supply chains
110859. A Direct Selling Agent (DSA) is required to be adept in
(A): Communication skills (B): Training skills (C): Surrogate marketing (D): Market Research (E): OTC Marketing
110860. Effective Selling Skills depend on the
(A): Information regarding IT market (B): Data on marketing staff (C): Number of Languages known to the DSA (D): Knowledge of related markets (E): Ability to talk fast
110861. Heavy industries and Capital goods industries are given top priority in the growth model of:
(A): Mahalanobis (B): Harrod and Domar (C): Koldor (D): Joan Robinson
110862. Transaction marketing means
(A): Marketing only to strangers (B): Mere selling of goods (C): Doing banking transactions (D): All of the above (E): None of these
110863. Difference between direct and indirect bank marketing is
(A): Direct marketing is to outsiders, Indirect is to employees (B): Direct marketing is to Bank├óÔé¼Ôäós owners, Indirect is to outsiders (C): Direct marketing is to other banks employees, Indirect is to outsiders (D): None of these
110864. A good sales person should have following quality/qualities:
(A): Job commitment (B): Sociability (C): Empathy (D): All of these (E): None of these
110865. The target group for marketing of Educational Loans is:
(A): All customers (B): Students (C): Only poor students (D): Students with good academic record (E): All of these
110866. Rural Marketing can be more effective if it is arranged through:
(A): Melas (B): Village fairs (C): Door to door campaigns (D): All of these (E): None of these
110867. A call in marketing means:
(A): To phone the customers (B): To visit the customers (C): To visit the marketing site (D): To call on prospective customers (E): None of these
110868. Promotion in marketing means
(A): Passing an examination (B): Elevation from one grade to another (C): Selling the products through various means (D): Selling the products in specific area (E): All of these
110869. Source of sales Leads are
(A): Data mining (B): Market research (C): Media research (D): Promotional programs (E): All of these
110870. Effective marketing helps in
(A): Developing new product (B): Creating a competitive environment (C): Building demand for products (D): All of these (E): None of these
110871. Marketing Expansion means
(A): Hiring more staff (B): Firing more staff (C): Buying more products (D): Buying more companies (E): Growth in sales through existing and new products
110872. Digital banking can be resorted through
(A): Mobile phones (B): Internet (C): Telephones (D): All of these (E): None of these
110873. Networking helps in marking marketing function
(A): A difficult task (B): A laborious task (C): An easy task (D): Networking has nothing to do with marketing (E): Networking has only a partial role to play in marketing
110874. One way of market monitoring is
(A): Monitor performance of sales persons (B): Monitor sensex (C): Monitor Media outlets (D): Monitor profits (E): None of these
110875. Marketing is not required for which one of the following products?
(A): Corporate loans (B): Export business (C): Import business (D): Credit card business (E): None of these
110876. Relationship Marketing is useful for
(A): Trade between relatives (B): Trade between sister concerns (C): Cross-selling of products (D): Preparing a list of relatives (E): There is no such term as relationship marketing
110877. Negotiation skills help in
(A): Arriving at consensus (B): Breaking the ice (C): Carrying marketing further (D): Mutual win-win result of bargaining (E): All of these
110878. Competition helps to
(A): Diminish sales (B): Boost sales (C): Neutral effect (D): All of these (E): None of these
110879. Effective communication skills are not required in marketing if
(A): Demand exceeds supply (B): Supply exceeds demand (C): Buyer is illiterate (D): Seller is illiterate (E): None of these
110880. One of the following is not required for effective marketing. Find the same
(A): Motivation (B): Empathy (C): Communication skills (D): Sympathy (E): Perserverance
110881. Customer Retention means
(A): Retaining the customers at the bank for the full day (B): Quick disposal (C): Customers dealing with the same bank for a long time (D): Better Standards (E): All of these
110882. Customization means
(A): Customers Personal accounts (B): Customer selling goods (C): Special product for each customer (D): Better relations (E): All of these
110883. A leads means
(A): A buyer (B): A seller (C): A company intending to its products (D): Prospective buyer (E): A dis interested buyer
110884. A presentation means
(A): Display of products (B): Expalin the utility products (C): A gift (D): DIsplay of communication skill (E): All of these
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